Before you read the rest of this blog post, make sure you have created or claimed the listings of your company’s business locations on Google My Business or GMB. (This tool has since been renamed Google Business Profile.) That way, when reviews start rolling in, you can respond quickly to your reviewers and act on their valuable feedback.

There are a number of ways to create a Google reviews link:

If your team is already using Google My Business or Google Business Profile, it should be easy to learn how to share a review link for Google.

The first step is to log into your Google Business Profile Manager. On the Home tab, look for the “Get More Reviews: Share review form” section.

Click the “Share review form” button. Your Google review link will appear. Simply click the link to copy; there should also be options for sharing the link on Facebook, Whatsapp, Twitter, and via email.

Still in the process of claiming your Google Business Profile? You can still learn how to share a review link for Google without needing to be signed into your Profile Manager or GMB dashboard.

A Google Maps developer page features the ever-so-handy Place ID Finder tool. All you need to do is enter the name of your business location (that you’d like to ask reviews for) in the search bar.

A small text window above the business will appear on the map. This will contain a series of numbers, letters, and symbols that make up the Place ID. Copy that Place ID onto the URL below after the “placeid=” string.

For example, if your place ID on Google is 1234567ABCDE2021, then your Google reviews link will be:

https://search.google.com/local/writereview?placeid=1234567ABCDE2021

Copy and save the URL, which you can then use to share with customers.

You can also simply conduct a Google search of your business. When you find your listing, click on the “Write a review” button.

When the review window pops up, copy the (quite lengthy) URL in the address bar on the top of the screen.

Pro tip: The default string of numbers, symbols, and letters doesn’t make for an attractive URL. It’s a good idea to simplify or shorten the links so that customers can easily remember them. Use a URL shortening tool like Bit.ly or Ow.ly by Hootsuite to generate shortened Google reviews links that are easier to share on social media, emails, or even receipts.